Award-winning creative minded Senior Producer with 20+ years of experience producing across Broadcast, OLV, Radio, Digital (Web, Mobile, Social), OOH, Print, and Events/Activations. Adept at managing all phases of production, from concept to delivery, while collaborating with creative, strategy, and account teams. I love the collaboration stage and figuring out all the pieces to the production puzzle. I’ve traveled the world in order to make the most effective content possible. Known for delivering efficient, high-impact campaigns across nearly every product category. Great at client facing. I’ve worked with budgets from 5k to over 3mil, and I believe that craft is everything regardless of the budget. Always calm under fire, and I really enjoy mentoring less experienced producers. Open to freelance or full-time Senior or Executive Producer roles.
Lastly, I make a mean Bloody Mary, enjoy cooking (think Julia Child recipes) and anytime I can jump into the Pacific Ocean. I also do voiceover work.
Downloadable Resume & References at the bottom of this page.
CLIENTS:
Mondelez, Samsung, Corona Beer, Google, McDonald's, Kellogg's, Nintendo, Allstate, Disney, General Motors (GMC, Buick, Chevy Silverado, Chevy Certified Service), Taco Bell, Coca•Cola, Chicago Blackhawks, Illinois Lottery, Walmart, P&G, KraftHeinz, Corona Refresca & Corona Hard Seltzer, SC Johnson, Fifth Third Bank, Hallmark, Fiat Chrysler Automobiles (Ram & Jeep), Beck's Beer, Brooks Running, Modelo Beer, Com Ed, Delta Airlines, Reebok, Sealy, Firestone, Heinz, Kraft Foods, Avis, Phillip Morris, Amoco (now BP), Toys R Us, Tru Value, United Tech Corp., Toyota Dealers of Southern California, Portland & Seattle, Ralph's Grocery Company, Body Glove, Cherokee Apparel, Chief Auto Parts, Frame-N-Lens, Glendale Federal Savings, KFWB Radio, Knott's Berry Farm, McDonald's Owner Operators West Coast, Pic-N-Save, Sanwa Bank, Tecate Beer.
EXPERIENCE:
FREELANCE SENIOR PRODUCER
Scott Gould Inc.
February 2017 - Present
Producing content for top-tier agencies. Delivering high-volume, cross-platform campaigns with a focus on effiency, creativity and storytelling.
Publicis PXP Studios NYC: Mondelez Brands/Oreo
Golin: Chicago Blackhawks
Wieden + Kennedy: Samsung, Corona Beer Global, Turbo Tax
Arts & Letters: Google Chromebook Global Campaign
Highdive: Ram 1500 & Jeep
McGarry Bowen: KraftHeinz
Energy BBDO: SC Johnson
Cavalry: Modelo, Corona Hard Seltzer & Corona Premiere
O’Keefe Reinhard & Paul: Illinois Lottery
FREELANCE SENIOR PRODUCER
Highdive Advertising
December 2017 - February 2018
Produced the acclaimed :60 Ram Truck 2018 Super Bowl spot "Built to Serve" leading to additional Ram and Jeep assignments.
SENIOR PRODUCER
Leo Burnett USA, Chicago
May 2006 - February 2017
Led integrated 360 campaigns spanning broadcast, digital, print, OOH, and experiential. Clients included: Allstate, Beck’s Beer, Brooks Running, ComEd, Delta Airlines, Disney, Firestone, Fifth Third Bank, GM (Buick, Chevy, GMC), Kellogg’s, McDonald’s, Nintendo, Samsung, Walmart, and more. Helped evolve the Producer role into a multidimensional, cross-media function.
PRODUCER
Leo Burnett USA, Chicago
March 1996 - May 2006
Key clients: McDonald’s, Nintendo, Hallmark, Kellogg’s, Coca-Cola, Reebok, Heinz, P&G, Kraft. Created the Production Bid Memo, now a Leo Burnett standard, to demystify the bidding process for clients and illustrate cost efficiency.
SENIOR PRODUCER
Davis, Ball & Colombatto, Los Angeles
February 1995 - February 1996
Produced TV & Radio content for Toyota Dealers of Southern California, Portland, Seattle and McDonald’s Owner Operators West Coast.
PRODUCER
Bozell, Salvati & Montgomery, Costa Mesa
October 1994 - February 1995
Produced Taco Bell TV and radio content, recruited based on client recommendation list.
PRODUCER
Foote, Cone & Belding, San Francisco
March 1994 - October - 1994
Produced TV & Radio content for Taco Bell.
SKILLS:
• Full-Cycle Production (Pre- to Post-Production)
• Multiplatform Content Creation
• Budgeting, Bidding & Scheduling
• Vendor & Talent Negotiation
• Legal & Compliance Oversight
• Client Relations & Brand Stewardship
• Editorial, VFX, AI, Music and Sound Design Supervision
• Team Leadership & Mentorship
• Tools: Final Cut Pro, Adobe Premiere, iMovie, Photoshop, ChatGPT, AI Integration.
EDUCATION:
University of California, Los Angeles (UCLA)
Bachelor's Degree, Political Science
Survivor of Beta Theta Pi Fraternity