Award-winning Senior Producer with 20+ years of experience delivering high-impact, multi-platform campaigns across broadcast, digital, print, radio, and experiential media. Proven ability to lead end-to-end production for global brands, manage complex budgets, and collaborate with creative and strategy teams to execute award-winning advertising campaigns. Recognized for efficiency, storytelling excellence, and mentoring creative talent while consistently delivering results for top-tier agencies and Fortune-level clients. Besides domestic, I have vast international production experience. I’ve worked with budgets from 5k to over 3mil, and I believe that craft is everything regardless of the budget. Always calm under fire, I always find a solution to any issue. Lastly, I really enjoy mentoring less experienced producers.
Open to freelance or full-time roles as Senior or Executive Producer.
PS: I make a spicey mean Bloody Mary, enjoy cooking all types of foods (love Julia Child recipes) and anytime I can jump into the Pacific Ocean. I also do voiceover work.
Downloadable resume here.
CLIENTS SERVED:
Mondelez, Samsung, Corona Beer, Google, McDonald's, Kellogg's, Nintendo, Allstate, Disney, General Motors (GMC, Buick, Chevy Silverado, Chevy Certified Service), Taco Bell, Coca•Cola, Chicago Blackhawks, Illinois Lottery, Walmart, P&G, KraftHeinz, Corona Refresca & Corona Hard Seltzer, SC Johnson, Fifth Third Bank, Hallmark, Fiat Chrysler Automobiles (Ram & Jeep), Beck's Beer, Brooks Running, Modelo Beer, Com Ed, Delta Airlines, Reebok, Sealy, Firestone, Heinz, Kraft Foods, Avis, Phillip Morris, BP, Toys R Us, Tru Value, United Tech Corp.
EXPERIENCE:
FREELANCE SENIOR PRODUCER
Scott Gould Inc.
February 2017 - Present
Delivered high-volume, cross-platform marketing campaigns while maintaining efficiency, creative quality, and compelling storytelling. Managed end-to-end production workflows, collaborating with cross-functional teams to ensure successful project execution and delivery.
Publicis PXP Studios NYC: Mondelez Brands/Oreo
Golin: Chicago Blackhawks
Wieden + Kennedy: Samsung, Corona Beer Global, Turbo Tax
Arts & Letters: Google Chromebook Global Campaign
Highdive: Ram 1500 & Jeep
McGarry Bowen: KraftHeinz
Energy BBDO: SC Johnson
Cavalry: Modelo, Corona Hard Seltzer & Corona Premiere
O’Keefe Reinhard & Paul: Illinois Lottery
FREELANCE SENIOR PRODUCER
Highdive Advertising
December 2017 - February 2018
Produced the acclaimed :60 Ram Truck 2018 Super Bowl spot "Built to Serve" leading to additional Ram and Jeep assignments.
SENIOR PRODUCER
Leo Burnett USA, Chicago
May 2009 - February 2017
Led integrated 360° marketing campaigns across broadcast, digital, print, out-of-home, and experiential channels for nationally recognized brands. Managed cross-functional production initiatives, ensuring seamless execution, budget adherence, and on-time campaign delivery. Directed multi-channel campaigns for clients including Allstate, Delta Airlines, Disney, Firestone, Kellogg's, McDonald's, Nintendo, Samsung, and Walmart. Supported brand growth and audience engagement through strategic campaign execution for General Motors, Fifth Third Bank, Brooks Running, and other major accounts.
PRODUCER
Leo Burnett USA, Chicago
March 1996 - May 2009
Produced content and advertising campaigns for major brands including McDonald's, Nintendo, Hallmark, Kellogg's, Coca-Cola, Reebok, Heinz, P&G, and Kraft. Managed end-to-end production activities, ensuring creative excellence, budget compliance, and on-time campaign delivery. Developed the Production Bid Memo, later adopted as a Leo Burnett standard to improve bid transparency and client understanding. Streamlined production budgeting processes by clearly demonstrating cost efficiencies and supporting informed client decision-making.
SENIOR PRODUCER
Davis, Ball & Columbatto
February 1995 - March 1996
Produced high-quality TV and radio advertising content for Toyota Dealers across Southern California, Portland, and Seattle, strengthening regional brand visibility and customer engagement. Developed targeted broadcast campaigns for McDonald's Owner Operators on the West Coast, improving audience reach and driving localized marketing impact.Coordinated end-to-end production workflows including scripting, editing, and post-production, ensuring timely delivery of commercial content across multiple markets. Collaborated with creative and media teams to optimize messaging strategies, increasing campaign effectiveness and improving brand consistency across channels.
PRODUCER
Bozell, Salvati & Montgomery
October 1994 - February 1995
Produced Taco Bell TV and radio advertising content, delivering high-quality broadcast materials aligned with brand guidelines and campaign objectives. Executed end-to-end production workflows including scripting, editing, and post-production to ensure timely delivery of multimedia assets. Collaborated with client-recommended creative and production teams to maintain consistency in messaging and strengthen campaign execution. Supported targeted media campaigns by optimizing content for TV and radio formats, improving audience engagement and brand reach
SKILLS:
• Full-Cycle Production - Pre-Production through Post-Production. Domestic & International Production Experience
• Expertise in Editorial, Visual Effects, CGI, Al Integration, Conform, Music, and Sound Design
• Multiplatform Content Creation
• Budgeting, Bidding & Scheduling
• Vendor Onboarding & Negotiation
• Talent Casting & Negotiation - Union and Non-Union Talent. Also Real People Casting
• Legal & Compliance Oversight
• Extensive Cost Consultant Experience & Relationship Building.
• Client Relationships & Brand Stewardship
• Team Leadership, Colaboration, Strategy
• Producer Mentorship
SOFTWARE:
• Final Cut Pro
• Adobe Premiere
* iMovie
• Photoshop
• ChatGPT, Claude
EDUCATION:
University of California, Los Angeles (UCLA)
Bachelor's Degree, Political Science
Survivor of Beta Theta Pi Fraternity